Danielle Weisberg & Carly Zakin are two friends, both less than 30 years old, that first met together in Italy while they were studying and after working many jobs in media, mostly TV (NBC News), they decided in 2012, to quit their jobs (our times most common thing to do if you are young) and they started their own newsletter called “The Skimm“. It sounds weird but yes they quit their jobs “to focus on the least sexy of media” and start a newsletter that now has more than 1,5 million subscribers. Now after 4 years they are rocking the stage, with many famous people saying that they are Skimming (like Oprah and Reese Witherspoon) and a growing number of people start their day opening their Inbox and read the daily Skimm.
They say that “Reading the news is time consuming; Wanting to read the news is a hobby; lastly, not everyone has the time or interest.” They were the newsfeed for their friends, mostly women, so it was then that they realized that this is a business that no one had touched before… And they did it. They created this newsletter that you can read in less than 5 minutes and then you can go wherever and talk almost about everything (let’s say the news). They are raising more money and they are thinking to expand beyond the Skimm. Until then just subscribe and try to follow the news in their light edition !!!
Read their interview