Jack Dorsey

Photo by fastcompany.com

Photo by fastcompany.com

The not so known founder of Twitter came in the last few weeks back in the news as his new startup for payments called Square is preparing to fill for an IPO and his old company, Twitter invited him back to guide through the difficult times that it is facing nowadays. He started Twitter as this kid-experiment that he used to have to track the people and Police cars in his hometown. After some brainstorming with some people in Odeo, the company that he started working as a programmer he ended up in a STAT.US application where everyone can write where he or she is anytime. Soon Twitter as he admits became something much bigger than that.

Photo by fastcompany.com

Photo by fastcompany.com

After some years they pushed him almost out of the company’s day to day operations so in order to prove to himself that this wasn’t an accident he came with the idea to improve the payments system through cards in order to make it faster and more easier. This led to Squirrel or later Square. They took advantage of the device that most of the people around the country had – an iPhone – and through the jack for the earphones they created a small square machine that scans easily your card and you can pay everywhere with that. It is beeing said that in a demonstration in New York to then the Mayor Michael Bloomberg he took his card and after some minutes he said to him that he just bought breakfast for himself. But Bloomberg asked the money back.

Read his Profile by the New Yorker.

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